Cradle to Cradle
Cradle to Cradle is a vision which guides companies through a constant improvement process whilst at the same time helping the planet. The Cradle to Cradle approach is to create a cyclical process. The main goal is to try and eliminate waste altogether. Waste from one process is used in other processes so that nothing is wasted.
There are five standards which Cradle to Cradle firms must adhere to. Material Health – ensuring all of the chemical elements in products are defined as positive. Material Reutilisation – find materials that can be reused when a product is taken back after use. Water Stewardship – manage clean water as a precious resource and a basic human right. Social Fairness - show that they live up to the highest ideals of responsibility in regard to their staff. Also, try and ensure companies they use also respect these values. And renewable energy use. A product is then given a level in each area — basic, bronze, silver, gold, or platinum. The lowest level being the product’s overall mark.
DESSO EcoBase has been designed with the environment in mind. Made from 100% positively defined materials, it includes upcycled calcium carbonate (chalk) from local drinking water firms. And while other backings such as bitumen are hard to recycle, EcoBase can be fully and safely recycled in Desso's own production process. This backing has a Cradle to Cradle Gold rating. While all ranges that have this backing are Cradle to Cradle Silver certified.